Category: Mindfullness

As I mentioned in my last episode Dorai Thodla one of the top thinkers/mentors in Chennai came up with this concept of Microproducts. A year or so back, he took time out, met with our team and explained his concept which inspired all of us. Everyone of our team mates have taken up this idea of a building a microproduct. Magiq Ears was created as a direct result of Dorai’s inspiring session with our team. We are very grateful to him.

Since many of you are likely hearing the term “microproduct” for the first time, you may have a number of questions – What are microproducts? How do we envision microproducts?.. To get the wisdom directly from the horse’s mouth, so to speak, I conducted a one-hour interview with Dorai on Microproducts. I have managed to edit it down to adhere to our 10 min TMTX format. He has outlined a dozen key insights that could be useful to all of you. Hope you all enjoy the interview.

Besides the technique Dorai outlines for generating microproduct ideas, I would advocate our Extreme Pivot (Performance Undersupply XRay) method. Using that you can find the Trimtab of the customer journey you are tackling and envision/build a microproduct around that. You can learn about the Extreme Pivot method through the youtube playlist of short videos (5-7 min each). For more on our patent-pending digital transformation approach, please visit https://hipoha.com , which is our mentee resource site. It doesn’t have a paywall or email-address wall or any other restrictive wall.