What do we do with our Change Initiative when we encounter Reds? (per the Traffic Light Model). Also watch how the Traffic Light Model actually unfolds in the real world.
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TMT 17 Crossing the Chasm by Geoffrey Moore Part 2
Steps to make a transformational Change
(1) Identify a performance undersupply problem (accepted feature (2) Boil it to a critical feature/solution (extreme objective) (3) Solution for minimum viable product (4) Look for enthusiasts (green/easy adopters) (5) Tweak the solution (6) Work through yellow/red adopters (7) Deliver the transformational change 🙂