What do we do with our Change Initiative when we encounter Reds? (per the Traffic Light Model). Also watch how the Traffic Light Model actually unfolds in the real world.
TMT 17 Crossing the Chasm by Geoffrey Moore Part 2
Steps to make a transformational Change
(1) Identify a performance undersupply problem (accepted feature (2) Boil it to a critical feature/solution (extreme objective) (3) Solution for minimum viable product (4) Look for enthusiasts (green/easy adopters) (5) Tweak the solution (6) Work through yellow/red adopters (7) Deliver the transformational change 🙂